"The Investor & the Girl"
Writing is dead, upon
Novels will live on in the hands
of a young girl at a coffee shop,
and the business section will
always be in the hands of an
investor, riding the morning train
to the office, These are the
necessary literatures of our lives,
they cannot be replaced, or so we
Social media has reconditioned
our creative minds into 140
characters, or short paragraphs at
the most. As humans, we are a
product of the environment we
place ourselves in, and by placing
ourselves in the realm of social
media, we are destroying creative
Remember when you first
started to drive? You probably got
behind the wheel and accelerated
so fast the wheels spun on the
damp spring pavement. After a
while, you simplified the process.
You probably got really good at
accelerating without even thinking
Social Media operates in the
same manner. You will eventually
become so good at
communicating in 14O characters
(or short paragraphs) that you
become 'an expert.'Your brain
becomes a product of that
environment, and when you sit
down to write something creative,
it may take awhile for the mind to
escape its own barrier. You're
restricting your own creative
thought each TWeet and Facebook
status you post online.
On the other side of the fence is
the reality that Social Media has
changed everything. It has
changed how brands
communicate in a crisis, it has
changed how fans connect with
sports stars, it has even changed
how we consume content, and
learn of breaking news. It has
created jobs for young
professionals, and new
opportunities for brands to grow
and market themselves online.
Organizations have formed that
solely work on social media
marketing, and US Congressmen
have exposed to us more than we
ever want to see in a 'TwitPic.'
The biggest plus is everyone
now has a voice at a economical
price. I can message John Mayer,
and ask him about his next album.
You can message an organization,
and offer input on an issue. I can
have my message retweeted to an
audience of thousands. You can
have a discussion on the wall of
your local MP.
The most important thing is
that you and I are able to connect.
In a world of billions, the odds
that you and I connect are slim,
but social media offers us that
opportunity, and thats what makes
it so amazing. It's unconventional,
and it's changing the world around
We are connecting rural to urban, West to East,
Christianity to Buddhism, and seeing groups
rally for numerous global causes, and human rights justice.
So next time you enter that same coffee shop, take a look
around. That young girl in the corner with the novel has
replaced her book of adventure and creative thought
with some breaking news Tweets. After you grab your morning coffee,
you may be surprised to see that same investor, reading his
usual business section as you step on the morning train.
The girl has embraced social media, and altered her daily environment.
The investor has held onto his traditional way of life, and kept
his surroundings familiar. The question is, who is right?